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http://dspace.dtu.ac.in:8080/jspui/handle/repository/16804| Title: | EFFECT OF BOLLYWOOD CINEMA IN MARKETING OF PRODUCTS |
| Authors: | KHAN, MAHVISH MATIN |
| Keywords: | BOLLYWOOD CINEMA MARKETING |
| Issue Date: | May-2018 |
| Series/Report no.: | TD4415; |
| Abstract: | To target the particular market it is mandatory for a marketer to understand the customers’ expectations and their requirements. The customers today are increasingly aware and highly responsive. The main objective of this project is to know consumer awareness about brands. And how they accept those brands which they notice in the movie. Marketer use cinema as promotining place due to easily available audiences. |
| URI: | http://dspace.dtu.ac.in:8080/jspui/handle/repository/16804 |
| Appears in Collections: | MBA |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| BOLLYWOOD CINEMA EFFECT OF BOLLYWOOD CINEMA IN MARKETING OF PRODUCTS (2).pdf | 1.31 MB | Adobe PDF | View/Open |
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