Please use this identifier to cite or link to this item:
http://dspace.dtu.ac.in:8080/jspui/handle/repository/16751
Title: | CUSTOMER PERCEPTION AND ASSOCIATED BEHAVIOUR FOR ONLINE SHOPPING |
Authors: | BHARDWAJ, SANDEEP |
Keywords: | CUSTOMER ONLINE SHOPPING |
Issue Date: | May-2018 |
Series/Report no.: | TD4441; |
Abstract: | The Internet has developed into a new distribution channel and online transactions are rapidly increasing. This has created a need to understand how the consumer perceives online purchases. The purpose of this dissertation was to examine if there are any particular factors that influence the online consumer. Primary data was collected through a survey that was conducted on students and Employees from different part of India. Price, Trust and Convenience were identified as important factors. Price was considered to be the most important factor for a majority of the Customers. Furthermore, three segments were identified, High Spenders, Price Easers and Bargain Seekers. Through these segments I found a variation of the different factors importance and established implications for online stores. |
URI: | http://dspace.dtu.ac.in:8080/jspui/handle/repository/16751 |
Appears in Collections: | MBA |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
A Project Report on Customer perception and associated behaviour for online shopping.pdf | 2.05 MB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.