ACCEPTANCE OF THE TECHNOLOGY “CLOUD COMPUTING” BY THE PERSONAL CONSUMER

Abstract

In all the industries, technology is re-shaping the World with different and innovative ideas and thoughts which may help in bringing some or other advancements to the way companies are working, the advancements may increase the efficiency of the organization or help in decreasing the cost. As the technologies are growing and giving advantages to different organizations, the fight for competitive advantage has also grown and pushed the businesses all across the globe to implement the new technology. As per the Deloitte Study on “Technology Industry Outlook 2017”, there are three technologies which are going to change the industry entirely: • Cloud Computing • Machine Learning • Digitization of the enterprise And to grow with the growing trends and technologies, it is very important to understand the growing technologies and this project report is based on the study of the “Cloud Computing” at the personal consumer level. In my previous semester project report, I took you through the journey of few of the organizations data, understanding their pain areas and the advancements which this technology has provided, and also analyses a secondary research survey by Right Scale and we concluded few of the below inferences at the organization level: • With the increasing time, the organizations are adopting the cloud computing. • The organizations are moving to cloud for some advantages or the other, and reaping benefits out of the same. The major benefit of the cloud adoption is faster access to infrastructure followed by the salability. • The challenges faced by the organization are decreasing with the time but still security and the resources/expertise remains a major concern for the organizations. • As the technology is still emerging, an IT company providing Cloud Services has a competitive advantage over the others when all the other organizations are providing the traditional services.Now, the next question arises are “Are the emerging technologies only benefiting the Organizations and not to the general public using the technologies at different level? Can these technologies resolve any of the problems of the personal consumer and help them? What benefits can the consumer get from this emerging technology?” So, to continue the focus on the “Cloud Technology”, as the technology is spreading across the globe and the organizations are reaping benefits I am going to focus on the personal consumer concerns and benefits in this report. We will be studying that how and how much the people are interacting with the technologies these days. This report will be based upon the quantitative primary research to get the inferences for the questions above and at the end we can conclude the overall benefits of the Cloud Technology and its drawbacks.