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Title: | A STUDY OF BRAND POSITIONING WITH REFERENCE TO BIG BAZAAR |
Authors: | DHALE, VIKAS VIJAY |
Keywords: | BRAND BIG BAZAAR |
Issue Date: | May-2019 |
Series/Report no.: | TD4496; |
Abstract: | Brand Positioning has always played an important role in Consumer buying decision making. Companies spends lots of money for its Branding and to reach the customer with positive brand image. This study is conducted to see what importance does a consumer have in purchasing decision in retail industry with special reference to Big Bazaar |
URI: | http://dspace.dtu.ac.in:8080/jspui/handle/repository/16651 |
Appears in Collections: | MBA |
Files in This Item:
File | Description | Size | Format | |
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Vikas Dhale Project Report.pdf | 431.69 kB | Adobe PDF | View/Open |
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