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dc.contributor.authorDHALE, VIKAS VIJAY-
dc.date.accessioned2019-10-22T09:26:49Z-
dc.date.available2019-10-22T09:26:49Z-
dc.date.issued2019-05-
dc.identifier.urihttp://dspace.dtu.ac.in:8080/jspui/handle/repository/16651-
dc.description.abstractBrand Positioning has always played an important role in Consumer buying decision making. Companies spends lots of money for its Branding and to reach the customer with positive brand image. This study is conducted to see what importance does a consumer have in purchasing decision in retail industry with special reference to Big Bazaaren_US
dc.language.isoen_USen_US
dc.relation.ispartofseriesTD4496;-
dc.subjectBRANDen_US
dc.subjectBIG BAZAARen_US
dc.titleA STUDY OF BRAND POSITIONING WITH REFERENCE TO BIG BAZAARen_US
dc.typeThesisen_US
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