DSpace JSPUI
DSpace preserves and enables easy and open access to all types of digital content including text, images, moving images, mpegs and data sets
Learn More
Please use this identifier to cite or link to this item:
http://dspace.dtu.ac.in:8080/jspui/handle/repository/16651| Title: | A STUDY OF BRAND POSITIONING WITH REFERENCE TO BIG BAZAAR |
| Authors: | DHALE, VIKAS VIJAY |
| Keywords: | BRAND BIG BAZAAR |
| Issue Date: | May-2019 |
| Series/Report no.: | TD4496; |
| Abstract: | Brand Positioning has always played an important role in Consumer buying decision making. Companies spends lots of money for its Branding and to reach the customer with positive brand image. This study is conducted to see what importance does a consumer have in purchasing decision in retail industry with special reference to Big Bazaar |
| URI: | http://dspace.dtu.ac.in:8080/jspui/handle/repository/16651 |
| Appears in Collections: | MBA |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Vikas Dhale Project Report.pdf | 431.69 kB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.