DIGITAL MARKETING STRATEGIES AND BUSINESS DEVELOPMENT OF XIAOMI CORPORATION

Abstract

Digital marketing activities are search engine optimization(SEO) search engine marketing (SEM), content marketing, influence marketing, content automation, campaign marketing and e-commerce marketing . social media marketing, social media optimization, e-mail direct marketing, display advertising, e-book, optical disks and game, and any other form of digital media. Business development entails tasks and processes to develop and implement growth opportunities within and between organization. It is a subset of the field of business, commerce and organizational theory. xiamomi Corporation is chinies electronics company headquqter in beijing. xiamomi makes and invests in smartphones, mobile app, laptop, and related consumer electronics. in this study we will analysis the perseption of the consumer about Xiaomi products and the company itself.