A STUDY ON MAJOR FOOD DELIVERY APPS IN INDIA

Abstract

The online food ordering market in India is likely to grow at over 16 per cent annually to touch USD 17.02 billion by 2023, according to a study by business consultancy firm Market Research Future. The Indian online food ordering market is slated to grow at a CAGR (compound annual growth rate) of 16.2 per cent at USD 17.02 billion by 2023," it said. According to the study, 95 per cent of the respondents surveyed order food online, owing to promotional offers and discounts, while 84 per cent individuals said its hassle-free and time-saving. According to recent survey the food delivering companies are paying 40,000-50,000 to their delivery executives which was earlier 18,000-20,000 It added that 78 per cent of the individuals order food online because its convenient. And 73 per cent order food online because of a wide variety of cuisines on a single-click. The study aims at studying the major factors which influence customer’s decision to select any app for ordering his/her food, moreover what is the most preferred mode of payment by customer. The marketing tools which are useful in reaching the customer. The second Aim of the study is to identify the relationship between the most used app factors analysis to factors which customers use to select to choose a app to order their food.