FACTORS INFLUENCING THE CHOICE DECISION TOWARDS MBA PROGRAM

Abstract

The purpose of this study was to investigate the factors that influence one’s perception to pursue an MBA program. The motivational factors that are involved in a person’s decision making process of selecting MBA program. The factors that are studied are cultural factors, social factors, personal factors, psychological factors and other factors. The study serves as a basis for the future growth of education industry especially in post graduate professional course MBA. The primary objective of the research was “factors influencing the choice decision towards MBA program”. The study was carried out on 104 respondents who were selected using Convenient Sampling from different region. A self-designed questionnaire was the main instrument of data collection. For the purpose of data analysis, SPSS and Factor analysis technique were used to support the hypothesis testing. Hypotheses were formulated to study the main objectives of the study. Chapter one highlights the above mentioned topics. Literature Review in present study is based on the research findings of earlier study. Chapter two is associated with literature review related to the factors that motivate the people to pursue MBA. Data presentation and analysis is done in chapter three which covers the statistical analysis on data collected using the research instrument. Analysis of the data was carried out using both MS Excel and SPSS (Statistical Package for Social Sciences) to understand the Factors Influencing Choice Decision towards MBA Program. The chapter covers data presentation on the basis of demographics like age and gender. It also covers interpretation of descriptive statistics followed by hypothesis testing for 104 cases. x The major findings in chapter four recollect the various phases of the study. A summary of the research with the main findings has also been presented. Research contributions of study have been listed. Limitations of the study have been pointed out in this chapter. Recommendations in chapter five include that some suggestions must be given based on the Analysis and findings of the study. These suggestions are aimed at improving some features and factors that must be adopted by Institutions to attract more students. Finally, the chapter throws light on directions for future research.