DIGITAL MARKETING STRATEGIES AND BRAND BUILDING ON THE INTERNET FOR GROFERS

Abstract

In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time. This project focuses on consumer’s perception towards online grocery delivery giant, Grofers and study the various ways through which they use digital marketing to build their online brand.