IMPACT OF THE ADVERTISEMENT ON THE WEB SERIES

Abstract

The purpose of this study was to explore the ways Products and services are market and promoted in social media (YouTube) by the latest medium of the advertisement web series. This was done through analysis of the existing theory on the subject and content analysis of the channels which have the subscription over 1 million and the average views on their videos 5 million. Mostly qualitative research methods were use. The theoretical framework was gather from various literature sources, such as books, articles, newspaper, the internet, and library databases. The theory provided information on definitions of the marketing mix and its components, advertising content, promotional practices and strategies applicable to social media and role of promotion in web series Empirical data for this study were collected by analysing the content of top 5 Indian YouTube channels. The results of the study show that YouTube is signing the commentaries and suggestions made because of this study may be use to support promotional activity at the studied educational institutions. Further study is suggest to explore the advertising and promotional efforts hosted by the youtube channels in other social media platforms