RETAIL 3.0: A REPORT ON CUSTOMER PERCEPTION ABOUT RETAIL 3.0 CONCEPT “TATHASTU” BY FUTURE GROUP

Abstract

Future Group is about to launch its most ambitious project till date the Retail3.0 ‘TATHASTU’. Under this project Future Group will open about 10,000 stores in next 5 years across many cities. These stores will be opened under the banner of ‘Easyday Clubs’. Each store will be at a location that it is within 2Km of the serving customers. These will be high Tech. stores offering customized product shipping’s to its members. The members can order using different platforms like WhatsApp, Messenger, Chatbots etc. and items will be delivered to them within 30min for the retail items. The store will continuously monitor and collect date from different check points in order to predict the demand and provide the exact items as used or needed by a particular set of members at every store all the time. This greatly reduces the cost of doing business. Through this study we are trying to know the customer perception about the Retail 3.0 and what their expectations are from new stores. A no of factors responsible to motivate them according to the literature reviews are being compared to know the most important of them all. Further the customer willingness to share the crucial information is being studied. As a lot of personal information is being gathered by the group to analyze the whole system. This information include the mobile location data to social media likes and dislikes to the customer financial information like Credit scores. All this data will help to analyze the true potential of each store but usually people are very reluctant to provide such information.