A CUSTOMER'S PERSPECTIVE TOWARDS BRAND ENGAGEMENT ON SOCIAL MEDIA

Abstract

Which channel a company/brand should be on to support it’s customers? It’s important to identify the channels your customers are using Social media has gradually evolved into an integral aspect of human lives. Statistics stipulate that the way people utilize social media and interact online influences their overall purchasing decisions. ‘Being innovative’ is the key factor for any brand. Over the years, social media has created a wide range of appeal and engagement for the customers. It enables a brand to interact with their customer on a personal level. It provides a platform for quicker feedback and evaluation ensuring that customer’s queries are dealt with utmost importance. To boost online traffic to your site and increase sales, its important to stay ahead of the competition while providing your customers with the best products and services. We need to understand the ways through which marketers have used social media marketing a platform to enhance the brand image and its value across the globe. This project aims to understand the customer’s prospective towards engagement with the brands on social media.