NEURO-MARKETING: CUSTOMERS’ BUYING BEHAVIOR IN BIG BAZAAR

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DC Field	Value	Language
dc.contributor.author	SURI, CHIRAYU	-
dc.date.accessioned	2019-09-02T11:25:11Z	-
dc.date.available	2019-09-02T11:25:11Z	-
dc.date.issued	2019-06	-
dc.identifier.uri	http://dspace.dtu.ac.in:8080/jspui/handle/repository/16299	-
dc.description.abstract	Neuro-marketing is taking the world by storm and has been utilized by almost every major company and university in some way or form. It takes advantage of the vast blind-spot beyond our conscious awareness; leveraging psychological phenomenon in subtle ways to lead us into certain decisions. This study probes into the psychological aspect of customers to understand whether Neuro-marketing(parameters) can have significant effects on customers‟ buying behavior in shopping stores.	en_US
dc.language.iso	en	en_US
dc.relation.ispartofseries	TD4555;	-
dc.subject	NEURO-MARKETING	en_US
dc.subject	CUSTOMER'S BUYING BEHAVIOR	en_US
dc.subject	CONSUMER NEUROSCIENCE	en_US
dc.title	NEURO-MARKETING: CUSTOMERS’ BUYING BEHAVIOR IN BIG BAZAAR	en_US
dc.type	Thesis	en_US
Appears in Collections:	MBA

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