NEURO-MARKETING: CUSTOMERS’ BUYING BEHAVIOR IN BIG BAZAAR

Abstract

Neuro-marketing is taking the world by storm and has been utilized by almost every major company and university in some way or form. It takes advantage of the vast blind-spot beyond our conscious awareness; leveraging psychological phenomenon in subtle ways to lead us into certain decisions. This study probes into the psychological aspect of customers to understand whether Neuro-marketing(parameters) can have significant effects on customers‟ buying behavior in shopping stores.