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WHY CONSUMERS MAKE IMPULSIVE PURCHASES ON QUICK COMMERCE APPS: AN INVESTIGATION OF FOMO, UI TRIGGERS, AND INSTANT GRATIFICATION USING THE SOR FRAMEWORK See

WEALTH CREATION OR VALUE EROSION? A STUDY OF THE LONG-TERM PERFORMANCE OF INDIAN IPOS See

IMPACT OF REMOTE WORK ON MENTAL HEALTH See

THE IMPACT OF SOCIAL MEDIA INFLUENCER ON THE BUYING BEHAVIOUR OF GEN Z IN INDIA See

QUICK COMMERCE IN INDIA: HOW DELIVERY EXPERIENCE SHAPES CUSTOMER SATISFACTION AND REPEAT PURCHASES See

ROLE OF SOCIAL MEDIA ALGORITHM FATIGUE IN SHAPING CONSUMER CHOICE BEHAVIOR See

IMPACT OF ALGORITHM-INDUCED SOCIAL MEDIA FATIGUE ON CONSUMER DECISION-MAKING See

TO STUDY THE AWARENESS OF THE COLLEGE STUDENTS TOWARDS THE HEALTH INSURANCE PLANS See

ROLE OF CORPORATE GOVERNANCE IN EARNINGS MANAGEMENT See

Impact Of Agentic AI on Pharmaceutical Marketing Strategies: Opportunities, Challenges And Future Implications See

CHALLENGES IN ALGORITHMIC HUMAN RESOURCE MANAGEMENT: ANALYSIS AND FRAMEWORK See

EQUITY VALUATION AND PORTFOLIO CONSTRUCTION: A FUNDAMENTAL ANALYSIS OF SELECTED INDIAN EQUITIES See

ROLE OF PODCAST ADS IN BUYING BEHAVIOUR See

EVOLUTION AND IMPORTANCE OF HR ANALYTICS IN MODERN ORGANIZATIONS See

ROLE OF DISCOUNTS AND PROMOTIONS IN DRIVING CONSUMER LOYALTY See

THE INVISIBLE CURRICULUM IN HUMAN RESOURCES : HOW INDUSTRY CONTEXT SHAPES UNWRITTEN COMPETENCIES See

IMPACT OF AI VOICE AGENTS ON CUSTOMER PERCEPTION AND PURCHASE DECISION See

DEBT TRAPS CAUSED BY UNSECURED FINTECH LOAN APPLICATIONS AMONG YOUNG BORROWERS IN INDIA See

THE INFLUENCE OF INTEGRATED MARKETING COMMUNICATION ON PURCHASE INTENTIONS OF PASSENGER VEHICLE BUYERS IN INDIA See