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WHY CONSUMERS MAKE IMPULSIVE PURCHASES ON QUICK COMMERCE APPS: AN INVESTIGATION OF FOMO, UI TRIGGERS, AND INSTANT GRATIFICATION USING THE SOR FRAMEWORK
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WEALTH CREATION OR VALUE EROSION? A STUDY OF THE LONG-TERM PERFORMANCE OF INDIAN IPOS
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IMPACT OF REMOTE WORK ON MENTAL HEALTH
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THE IMPACT OF SOCIAL MEDIA INFLUENCER ON THE BUYING BEHAVIOUR OF GEN Z IN INDIA
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QUICK COMMERCE IN INDIA: HOW DELIVERY EXPERIENCE SHAPES CUSTOMER SATISFACTION AND REPEAT PURCHASES
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ROLE OF SOCIAL MEDIA ALGORITHM FATIGUE IN SHAPING CONSUMER CHOICE BEHAVIOR
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IMPACT OF ALGORITHM-INDUCED SOCIAL MEDIA FATIGUE ON CONSUMER DECISION-MAKING
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TO STUDY THE AWARENESS OF THE COLLEGE STUDENTS TOWARDS THE HEALTH INSURANCE PLANS
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ROLE OF CORPORATE GOVERNANCE IN EARNINGS MANAGEMENT
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Impact Of Agentic AI on Pharmaceutical Marketing Strategies: Opportunities, Challenges And Future Implications
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CHALLENGES IN ALGORITHMIC HUMAN RESOURCE MANAGEMENT: ANALYSIS AND FRAMEWORK
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EQUITY VALUATION AND PORTFOLIO CONSTRUCTION: A FUNDAMENTAL ANALYSIS OF SELECTED INDIAN EQUITIES
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ROLE OF PODCAST ADS IN BUYING BEHAVIOUR
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EVOLUTION AND IMPORTANCE OF HR ANALYTICS IN MODERN ORGANIZATIONS
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ROLE OF DISCOUNTS AND PROMOTIONS IN DRIVING CONSUMER LOYALTY
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THE INVISIBLE CURRICULUM IN HUMAN RESOURCES : HOW INDUSTRY CONTEXT SHAPES UNWRITTEN COMPETENCIES
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IMPACT OF AI VOICE AGENTS ON CUSTOMER PERCEPTION AND PURCHASE DECISION
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DEBT TRAPS CAUSED BY UNSECURED FINTECH LOAN APPLICATIONS AMONG YOUNG BORROWERS IN INDIA
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THE INFLUENCE OF INTEGRATED MARKETING COMMUNICATION ON PURCHASE INTENTIONS OF PASSENGER VEHICLE BUYERS IN INDIA
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IMPACT OF DOMESTIC MACROECONOMIC INDICATORS ON RETAIL INVESTORS’ DECISION-MAKING IN EQUITY MARKETS
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