A STUDY ON THE IMPACT OF BUY NOW PAY LATER (BNPL) SERVICES ON CONSUMER BUYING BEHAVIOR AMONG YOUNG CONSUMERS IN INDIA
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A STUDY ON BEHAVIORAL BIASES IN STOCK MARKET INVESTMENT DECISIONS
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DEVELOPING A GO-TO-MARKET STRATEGY FOR A HEALTHY SNACK STARTUP IN INDIA
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SOCIAL MEDIA ALGORITHMS & THEIR IMPACT ON BRAND VISIBILITY
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ANALYSIS OF CONSUMER SPENDING BEHAVIOUR ON ESSENTIAL SANITATION PRODUCTS DURING AND POST COVID-19 AND THE FACTORS INFLUENCING IT
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WHY CONSUMERS MAKE IMPULSIVE PURCHASES ON QUICK COMMERCE APPS: AN INVESTIGATION OF FOMO, UI TRIGGERS, AND INSTANT GRATIFICATION USING THE SOR FRAMEWORK
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WEALTH CREATION OR VALUE EROSION? A STUDY OF THE LONG-TERM PERFORMANCE OF INDIAN IPOS
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