ANALYSIS OF WEBSITES USING WEB METRICS

Abstract

World Wide Web is a source of enormous information and has massive influence on our lives. A large number of websites nowadays are designed without sufficient resources and professional skills. Therefore evaluating the quality of a website is a very important issue, further for success of any web; quality is one of the most important attribute. Various guidelines, tools and methodologies have been described by many authors to maintain the quality of a websites but their implementation is not much clear. Web metrics are used to measure various attributes of websites quantitatively and can be used to evaluate the quality of a website. So it is important to assess the website to enhance the quality of websites and web development process. In this research work twenty web page metrics were computed using an automated tool WEB METRICS CALCULATOR developed in ASP.NET language. Data from websites of various categories from pixel awards of year 2010, 2011 and 2012 have been collected, to categorize the websites into good or bad. Logistic regression and 10 machine learning techniques (Bayes net, Naïve bayes, Multilayer perceptron, Adaboost, Decision table, Nnge, Part, Bf-tree, J-48 and Random forest) were employed. Out of all these techniques results shows that area under ROC curve is greatest for Random forest within range .842-.891 for all year data set, so performance of Random forest model is greater as compared to all other models.