SUPPLY CHAIN MANAGEMENT - A CASE STUDY

Abstract

In the today’s Scenario customer plays the key role in any organization that means the production of companies are based on number of customer or the demand of product in between the customer. As the customer is main target, only those enterprises are going to survive in the market, which are able to provide goods and services to the customer on time, cost effective and excellent in quality. If the supply chain is not properly managed, the delivery chain is automatically affected resulting in customer dissatisfaction and finally loss of business. Companies will have to refine the processes and should make policies for inventory to avoid longer lead time in supply chain. In this report we are taking Dabur india Ltd product chyawanprash and its various form for case study. Dabur is one of the leading FMCG company in india. Company manufactured mainly four types of Chyawanprash they are Chyawanprash Junior, Chyawanpraksh, Chayawanshakti and also the most famous Chyawanprash Normal. Th...