SUPPLY CHAIN MANAGEMENT- A CASE STUDY

Abstract

Global Competitiveness today means that the customer is supreme. As the customer .is supreme, only those enterprises are going to be successful which are able to provide goods and services to the customer in timely, cost effective manner and also provide quality, which not only satisfies him but delights him. If the supply chain is not properly managed, the delivery chain is automatically bound to be affected resulting in customer dissatisfaction and finally loss of business. With the changing scenarios, there is need for organization to survive in the fierce global competition. Companies will have to fine tune the processes and clean out the flab like high inventories, and longer lead times in supply chain. Effective management of supply chain provides a possible solution to handle such issues. Here in this report, study of a leading FMCG (Dabur India Ltd.) company is reported. This company is involved in manufacturing of natural juices. The supply chain of this company includes ra...