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Preview	Issue Date	Title	Author(s)
	2025-12	THE CUSTOMER BUYING BEHAVIOR TOWARDS THE ONLINE ADVERTISEMENTS	MAURYA, AKRITI
	2025-12	CUSTOMER PREFERENCE BETWEEN FLIPKART & AMAZON	BHUSHAN, HARSH
	2025-05	EXPLORING THE RELATIONSHIP BETWEEN WORKPLACE SPIRITUALITY AND INNOVATIVE WORK BEHAVIOUR	GUPTA, DEEPAKSHI
	2025-12	THE IMPACT OF INFLUENCER ENDORSEMENT ON CONSUMER BUYING BEHAVIOUR	SAURIKHIA, AARAMBH
	2025-12	IMPACT OF FLASH SALES AND LIMITED-TIME OFFERS ON CONSUMER PURCHASE BEHAVIOUR	GUPTA, ADITI
	2025-12	STUDY ON PERFORMANCE OF IPO AND PERCEPTION OF INVESTORS: EVIDENCE FROM INDIA	DADHEECH, ADITYA
	2025-12	IMPACT OF NON-COFFEE OFFERINGS ON STARBUCKS' GROWTH IN INDIA	TAYAL, ISHIKA
	2025-12	ROLE OF PRIVATE EQUITY IN RESCUING DISTRESSED FIRMS – A SUCCESS OR A TRAP	SHARMA, SHIVA
	2025-12	INVESTMENT PREFERANCE OF YOUNG PROFESSIONALS IN INDIA	BATRA, AKSHAM
	2025-12	RESEARCH OF REAL ESTATE MARKET IN DELHI-NCR AND DEVELOPING A SALES NETWORK	KUMAR, ANAND
	2025-12	CONSUMER PERCEPTION AND ADOPTION OF DIGITAL LENDING FINTECH APPS IN INDIA	KHAITAN, TRIPTI
	2025-12	EXAMINING CONSUMER PERCEPTIONS OF QUICK COMMERCE IN INDIA	DAGAR, DEEPAK
	2025-12	HOW DOMESTIC MACROECONOMIC INDICATORS INFLUENCE RETAIL INVESTOR’S DECISION MAKING (EQUITY MARKETS)	JAIN, SANYA
	2025-12	UNDERSTANDING CONSUMER ATTITUDES AND PURCHASE BEHAVIOUR TOWARDS SUSTAINABLE PRODUCT	YADAV, KAPISH
	2025-12	THE CUSTOMER RELATIONSHIP MANAGEMENT IN MARUTI SUZUKI	YADAV, HIMANSHU
	2025-12	SUPPLIER PERFORMANCE SCORING FRAMEWORK	GUPTA, PIYUSH
	2025-12	ANALYZING THE IMPACT OF HYBRID BUSINESS STRATEGY ON ORGANIZATIONAL PERFORMANCE	GUPTA, SHIVANGI
	2025-05	A STUDY ON CONSUMER BUYING BEHAVIOUR TOWARDS GREEN PRODUCTS	SINGH, PRIYA
	2025-12	STRATEGIC ANALYSIS OF INDIAN STARTUPS	MISHRA, YAMINI
	2025-12	STUDY ON INVESTOR’S BUYING BEHAVIOUR WITH REFERENCE TO INVESTMENT DECISION	DWIVEDI, AAKASH