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Preview	Issue Date	Title	Author(s)
	2021-06	CAUSE RELATED MARKETING AND ITS IMPACT ON CUSTOMER BUYING BEHAVIOUR	KAUR, JASKIRAN
	2021-05	THE K-POP LENS: ANALYSING K-POP FROM A BUSINESS PERSPECTIVE	JAJU, BARKHA
	2020-05	IMPACT OF BRAND EQUITY ON BRAND EXTENSION	SAROHA, PRATEEK
	2021-05	INDIAN HOME CARE PRODUCTS: A STUDY OF CHANGING COMSUMER BEHAVIOUR DURING COVID-19	POONAM
	2021-06	CAUSE RELATED MARKETING, A PERSPECTIVE OF CONSUMER BEHAVIOUR	DESHALA, SRAVYA
	2021-06	IMPACT OF FOREIGN EXCHANGE RATE ON BSE SENSEX	GUPTA, VAIEBHAV SINGH
	2021-05	IMPACT OF DIGITAL MARKETING STRATEGIES ON IMPROVING PERFORMANCE OF ORGANIZATION	MATHUR, GARIMA
	2021-06	SURROGATE ADVERTISEMENTS AND ITS IMPACT ON CONSUMER PERCEPTION	BHURANI, YASH
	2021-06	GENDER PAY GAP IN INDIA (WHAT WE CAN LEARN)	PRASAD, NEHA
	2021-06	INVESTMENT MODEL TO RANK COMPANIES	CHAUHAN, ADITYA
	2021-06	STUDENTS PERCEPTION AND PREFERENCE TOWARDS ONLINE CLASSES IN INDIA DURING COVID-19 PANDEMIC	KELKAR, RISHABH
	2020-05	BARTERING: EXHIBITING RELEVANCE IN TURBULENT TIMES	KAUR, HARSHEEN
	2020-05	COMPOSITE STRATEGY FOR ENHANCING SALES OF ELECTRIC VEHICLES	ACHINT, JATIN
	2018-05	CUSTOMER ATTITUDE & PERCEPTION TOWARDS TOOTHPASTE (CASE STUDY OF DANTKANTI	DUTT, VAISHNAV
	2019-04	TO UNDERSTAND SOCIAL MEDIA MARKETING AND HOW TO PROMOTE DIFFERENT PAGES THROUGH INSTAGRAM AND FACEBOOK	MOHD SHAHNAWA
	2019-05	THE IMPACT AND INFLUENCE OF SOCIAL MEDIA ON CONSUMER BRANDING AND RELATIONSHIP	TANDON, AISHWARY
	2020-09	ROLE OF COACHING INSTITUDE IN INDIA AND ITS IMPACT IN OUR ECONOMY	ANKUSH, BAROLIA
	2021-09	WORK FROM HOME : NEW NORMAL	NEGI, KANIKA
	2021-07	VIEWERS ATTITUDE AND PERCEPTION TOWARDS YOUTUBE ADS IN DIGITAL MARKETING	DHIMAN, ASHISH
	2021-09	INVESTMENT IN BANKING AND FINANCIAL SERVICES SECTOR : PERFORMANCE EVALUATION OF ETF AND MUTUAL FUNDS	RANA, VINAY