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MBA : [1613] Collection home page

The Collection has the copies of project reports of MBA/EMBA of final year students

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Collection's Items (Sorted by Submit Date in Descending order): 21 to 40 of 1613
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PreviewIssue DateTitleAuthor(s)
2026-09THE RISE OF DIGITAL BANKING AND ITS IMPACT ON TRADITIONAL BANKING OPERATIONSGULATI, SHUBHANGI; Khera, Shikha N (SUPERVISOR)
2026-09ROLE OF ARTIFICIAL INTELLIGENCE IN PERSONALIZED MARKETINGSETH, MUSKAN; Singh, Yashdeep (SUPERVISOR)
2026-09CUSTOMER LIFETIME VALUE PREDICTION FOR RETAIL ANALYTICS: A COMPARATIVE STUDY OF MACHINE LEARNING MODELSAGGARWAL, ARNAV; Sharma, Yogesh (SUPERVISOR)
2026-08HYPER-PERSONALIZATION FATIGUE: WHEN AI-DRIVEN MARKETING BECOMES INTRUSIVEKUMAR, YATHARTH; Agrawal, Saurabh (supervisor)
2026-08CROSS-CHANNEL ATTRIBUTION MODELLING AND ITS IMPACT ON DIGITAL MARKETING PERFORMANCEDINKAR, SURAMYA; Yadav, Rajan (SUPERVISOR)
2026-08ARE DISCOUNTS KILING BRAND VALUE? A Study on Consumer Perception and Brand Loyalty in the Indian E-Commerce MarketSINGH, PARJEET; Beniwal, Mohit (SUPERVISOR)
2026-08ROI COMPARISON OF GOOGLE ADS VS. META ADS IN THE INDIAN DIGITAL ADVERTISING LANDSCAPEANSH, SETHI; Vishnoi, Prama (supervisor)
2026-08EFFECT OF BRAND IMAGE ON CONSUMER PURCHASE DECISIONSMANSI, GUPTA; Jain, Arushi (SUPERVISOR)
2026-09THE DIGITAL SHIFT: TRANSFORMATION OF NEWS CONSUMPTION PATTERNS IN INDIASAMYAK, JAIN; Gupta, Vikas (SUPERVISOR)
2026-09IMPACT OF BEHAVIORAL BIASES AND INVESTMENT DECISION MAKINGSHARMA, PARTHA SARTHI; Beniwal, Mohit (SUPERVISOR)
2026-09A STUDY ON EFFECT OF ONLINE REVIEWS & RATINGS ON BUYING DECISIONSNITYA; Beniwal, Mohit (SUPERVISOR)
2026-09EFFECT OF GAMIFICATION FEATURES IN TRADING APPS ON RETAIL TRADING FREQUENCYKUNAL; Jain, Arushi (SUPERVISOR)
2026-09ROLE OF UNFREEZING PRACTICES IN ENHANCING EMPLOYEE RETENTION DURING ORGANIZATIONAL CHANGECHAUDHARY, AYUSH; Gupta, Shelly (SUPERVISOR)
2026-09THE EVOLUTION OF REMOTE WORK: ITS INFLUENCE ON EMPLOYEE PERFORMANCE AND JOB SATISFACTIONBHASKAR, AVIKA; Gupta, Shelly (SUPERVISOR)
2026-09GARCH-COPULA-CVAR PORTFOLIO OPTIMIZATION FOR DIGITAL ASSETS: CAPTURING TAIL DEPENDENCE IN CRYPTOCURRENCY MARKETSSINGH, ASHU CHANDRA; Gupta, Shelly (SUPERVISOR)
2026-09TO STUDY THE ROLE OF SOCIAL MEDIA MARKETING IN BRAND AWARENESS AND CUSTOMER LOYALTYANSHIKA; Malviya, Rakesh (SUPERVISOR)
2026-09A STUDY ON EMPLOYEE SATISFACTION AND ITS IMPACT ON EMPLOYEE PERFORMANCEGHOSH, ANKITA; Vishnoi, Prama (supervisor)
2026-09COMPREHENSIVE ANALYSIS OF ACCIDENTAL MORTALITY AND TRAFFIC ACCIDENTS IN INDIA (2012-2022): A BUSINESS INTELLIGENCE APPROACHNEGI, SHRUTI; Khera, Shikha N. (SUPERVISOR)
2026-09AN ANALYSIS OF CONSUMER BEHAVIOUR TOWARDS ONLINE GROCERY PLATFORMSSAMANT, SAPNA; Gupta, Vikas (SUPERVISOR)
2026-09AN EMPIRICAL STUDY ON THE EFFECT OF LINKEDIN PERSONAL BRANDING ON CAREER VISIBILITY AND PERCEIVED EMPLOYABILITY OF MBA STUDENTSGARG, SMIDHA; Gupta, Vikas (SUPERVISOR)
Collection's Items (Sorted by Submit Date in Descending order): 21 to 40 of 1613
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