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Issue Date
Title
Author(s)
2018-05
IMPACT OF TV ADVERTISEMENT ON CONSUMER BUYING BEHAVIOR
AHMAD, SHAHBAZ
2017-05
CONSUMER PERCEPTION TOWARDS CADBURY DAIRY MILK ADVERTISEMENTS
KHARBANDA, OSHO
2015-05
CONSUMER ATTITUDE TOWARDS MOBILE ADVERTISEMENT
KALA, RAHUL
2013-07
HIERARCHY OF EFFECT MODEL IN SYNERGY OF CREATIVE ADVERTISEMENT
GUPTA, SHIPRA
2021
DIGITAL MARKETING AND POLITICAL CAMPAIGNS
KALRA, LUV
2022-05
STUDY OF FACTORS THAT MAKE AN ADVERTISEMENT CONTROVERSIAL
GUPTA, MEGHA
2019-05
GREEN WASHING A STUDY ABOUT THE EFFECTS OF GREEN WASHING ADVERTISEMENTS
CHANDRA, PRASHANT
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Author
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AHMAD, SHAHBAZ
1
CHANDRA, PRASHANT
1
GUPTA, MEGHA
1
GUPTA, SHIPRA
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KALA, RAHUL
1
KALRA, LUV
1
KHARBANDA, OSHO
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BRANDING
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CONSUMER BUYING BEHAVIOR
1
CONSUMER PERCEPTION
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CONTROVERSIAL
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DAIRY MILK
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DIGITAL MARKETING
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ECO FRIENDLY GOODS
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GREEN WASHING
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MANAGEMENT
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