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Preview	Issue Date	Title	Author(s)
	2026-09	IMPACT OF DIGITAL MARKETING STRATEGIES ON CONSUMER PURCHASE BEHAVIOUR IN THE E-COMMERCE INDUSTRY	MAHESHWARI, HARSHIT; Seema (SUPERVISOR)
	2026-09	IMPACT OF EMPLOYEE-GENERATED CONTENT ON CONSUMER TRUST AND BRAND AUTHENTICITY	KRISHNA, ABHISHEK; Jain, Apoorva (SUPERVISOR)
	2026-09	DARK PATTERNS IN INDIAN RETAIL APPS	GUPTA, AASTHA; Jain, Apoorva (SUPERVISOR)
	2026-09	PREDICTING CUSTOMER CHURN USING MACHINE LEARNING TECHNIQUES: A CASE STUDY ON TELECOM CUSTOMERS	KUMAR, AASHISH; Sharma, Yogesh (SUPERVISOR)
	2026-09	IMPACT OF INFLUENCER MARKETING ON PURCHASE INTENTION WITH SPECIFIC REFERENCE TO HEALTH AND BEAUTY PRODUCTS	VASHISTHA, MEENAKSHI; Singh, Yashdeep (SUPERVISOR)
	2026-09	CUSTOMER PERCEPTION TOWARDS INTERNET BANKING SERVICES	FULCHAND, LAKRA ANUMEHA ANJLINA; Malviya, Rakesh (SUPERVISOR)
	2026-09	IMPACT OF WORK FROM HOME POLICIES ON EMPLOYEE PRODUCTIVITY AND JOB SATISFACTION	DIPIKA; Meenakshi (SUPERVISOR)
	2026-09	EVOLUTION OF THE GAMING INDUSTRY: FROM PLATFORM-BASED MODELS TO MONETIZATION-DRIVEN ECOSYSTEMS POWERED BY UGC, CLOUD GAMING, AND AI	PUNIA, VISHAL KUMAR; Agrawal, Saurabh (supervisor)
	2026-09	THE MAJOR CHALLENGES AND STRUCTURAL CHANGES RESHAPING THE INDIAN AUTOMOBILE SECTOR	NAHATA, UDIT; Suri, P.K. (SUPERVISOR)
	2026-09	IMPACT OF GEOPOLITICAL DISRUPTIONS ON B2C EXPORT LOGISTICS: A STUDY OF INDIA POST INTERNATIONAL SERVICES (FEBRUARY - MARCH 2026)	ROHAN; Shree, Deep
	2026-09	LIVING ON EMI: HOW EASY CREDIT IS CHANGING SAVING AND INVESTMENT BEHAVIOR	PATEL, NIKITA; Beniwal, Mohit (SUPERVISOR)
	2026-09	A STUDY ON INFLUENCE OF BUY NOW PAY LATER ON CONSUMER BEHAVIOUR	SAINI, SIMRAN; Yadav, Rajan (SUPERVISOR)
	2026-09	COMPARATIVE PERFORMANCE ANALYSIS OF ACTIVE AND PASSIVE MUTUAL FUNDS IN INDIA	VAISHANAVI; Suri, P. K.
	2026-09	HYPERLOCAL DIGITAL MARKETING AWARENESS AND ADOPTION AMONG INDIAN USERS	RAJAN, RAVI; Malhotra, Deepali (SUPERVISOR)
	2026-09	A STUDY ON THE IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER PURCHASE DECISIONS AMONG YOUTH	SIMRAN; Sharma, Yogesh (SUPERVISOR)
	2026-09	SCALING AUTHENTICITY: A SAP-LAP BASED CASE STUDY OF CALIFORNIA BURRITO	BAGHEL, UTKARSH; Suri, P.K. (SUPERVISOR)
	2026-09	THE RISE OF DIGITAL BANKING AND ITS IMPACT ON TRADITIONAL BANKING OPERATIONS	GULATI, SHUBHANGI; Khera, Shikha N (SUPERVISOR)
	2026-09	ROLE OF ARTIFICIAL INTELLIGENCE IN PERSONALIZED MARKETING	SETH, MUSKAN; Singh, Yashdeep (SUPERVISOR)
	2026-09	CUSTOMER LIFETIME VALUE PREDICTION FOR RETAIL ANALYTICS: A COMPARATIVE STUDY OF MACHINE LEARNING MODELS	AGGARWAL, ARNAV; Sharma, Yogesh (SUPERVISOR)
	2026-08	HYPER-PERSONALIZATION FATIGUE: WHEN AI-DRIVEN MARKETING BECOMES INTRUSIVE	KUMAR, YATHARTH; Agrawal, Saurabh (supervisor)