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Preview	Issue Date	Title	Author(s)
	2025-12	AUGMENTED REALITY'S INFLUENCE ON CUSTOMER BUYING DECISION	VASHISHTH, KARTIKEY
	2021-05	ARE THE FIRMS READY FOR INITIAL MARGIN PHASE 5 & 6 TODAY?	GILL, NIKHIL
	2025-12	CONSUMER BEHAVIOUR TOWARDS MATTRESSES IN THE E-COMMERCE MARKET IN INDIA	PANGTEY, PAYAL
	2025-12	A STUDY ON APPAREL BRAND PREFERENCE AMONG YOUTH	BAJAJ, LOVISH
	2023-12	INFLUENCE OF FOOD BLOGGERS ON BUYING BEHAVIOUR	WALI, RIYA
	2025-12	FINANCIAL INCLUSION AND ECONOMIC DEVELOPMENT THROUGH FINANCIAL TECHNOLOGY (FINTECH)	NAGPAL, SOURABH
	2025-12	UNDERSTANDING INTEGRATED MARKETING COMMUNICATIONS AND COMPARATIVE ANALYSIS OF MARKETING STRATEGIES OF JIO AND AIRTEL	KOHLI, DIVYANSHI
	2025-12	THE INFLUENCE OF HYBRID STRATEGIES ON ORGANIZATIONAL EFFECTIVENESS	SINGH, SHUBHAM
	2025-12	A STUDY ON SATISFACTION OF EMPLOYEES ON JOINING PROCESS AT DIFFERENT COMPANIES	RANA, SAPNA
	2025-12	A STUDY ON CONSUMER PREFERENCE BETWEEN SEDAN AND SUV	PANJRATH, ROHIT
	2025-12	EXAMINING CONSUMER PURCHASE BEHAVIOUR TOWARDS SUSTAINABLE PRODUCT	BHATT, RACHIT
	2025-12	FACTORS INFLUENCING INVESTMENT DECISION IN MUTUAL FUNDS	VOHRA, LAKSHAY
	2025-12	THE INFLUENCE OF SOCIAL MEDIA AND FINANCIAL NEWS ON INVESTMENT DECISIONS: A BEHAVIORAL FINANCE PERSPECTIVE	THAKRAN, ABHISHEK
	2025-12	INDIA'S WHOLESALE INFLATION RATE: AN EXAMINATION OF VOLATILITY CLUSTERING AND LEVERAGE EFFECTS	SHARMA, NAKUL
	2025-12	AWARENESS OF PEOPLE REGARDING HYPERLOCAL DIGITAL MARKETING	TEOTIA, MAYANK
	2025-12	LEVERAGING PREDICTIVE ANALYTICS TO OPTIMIZE CUSTOMER RETENTION STRATEGIES IN THE E-COMMERCE SECTOR	SRISHTI
	2025-12	STUDENTS' PREFERENCE FOR CERTAIN BRANDS OF SMARTPHONES	GUPTA, AMAN
	2025-12	EXPLORING VALUE CREATION OR DESTRUCTION IN MERGER AND ACQUISITION	RAGHAV, ANJALI
	2025-12	ATTRITION AND RETENTION IN THE POST-COVID IT INDUSTRY: EMPLOYEE PERCEPTIONS AND STRATEGIES	DHAWAN, SHUBHAM
	2025-12	AN ANALYSIS OF ONBOARDING INFLUENCE ON EMPLOYEE ATTRITION AND PERFORMANCE	NAVYA