http://dspace.dtu.ac.in:8080/jspui/handle/123456789/16289 MBA Project Reports 2026-04-28T04:04:37Z http://dspace.dtu.ac.in:8080/jspui/handle/repository/22680 Title: ZEAT – YOUR PET’S DAILY ENERGY BANK Authors: RANA, KSHITIJ SINGH; Upadhyaya, Anushka (SUPERVISOR) Abstract: The exploration- grounded entrepreneurial action seeks to probe and address the evolving dynamics of pet nutrition and heartiness in contemporary civic India, with a specific focus on strain-specific, AI- powered mess customization and integrated precious care services. Anchored in a multidisciplinary frame, this adventure amalgamates perceptivity from veterinary nutrition, consumer gesture, and technology- driven personalization to offer a holistic result that transcends conventional packaged pet food paradigms. Through a comprehensive check of pet parents and a critical analysis of current feeding practices, the study unveils a pressing gap in the availability, mindfulness, and quality of pet nutrition. using a mixed- styles approach — quantitative data from pet proprietor checks and qualitative feedback on feeding behaviours and pain points the action distils crucial themes girding time failure, nutritive nebulosity, and the limitations of one- size- fits- all salutary options. These findings have directly informed the conceptualization of Zeat’s core offering a subscription- grounded model delivering lately prepared, strain-specific reflections curated by pukka beast nutritionists, stoked by virtual warhorse consultations, fixing services, and a smart “Virtual Bowl” interface powered by artificial intelligence. The integration of AI/ ML within the Virtual Bowl ecosystem affords unequalled perfection in salutary shadowing, enabling real- time adaptations grounded on precious age, weight, strain, health conditions, and behavioural patterns. This technological community enhances translucency, fosters nutritive responsibility, and empowers precious parents with practicable perceptivity into their fauves’ salutary health. also, the incipiency’s model addresses broader systemic gaps by curating a terrain that merges professional veterinary care with hyperactive- individualized nutrition, therefore presenting a pioneering approach to pet heartiness. In totality, Zeat represents a data- informed, immorally- driven bid to revise pet nutrition through the lenses of personalization, scientific integrity, and digital invention. By aligning consumer- centric perceptivity with scalable technological structure, the adventure aspires to review pet care in India and beyond. The perceptivity drawn from this study not only substantiate the need for a further evolved pet food ecosystem but also offer a robust strategic design for sustainable, tech- enabled, and holistic pet heartiness results in the ultramodern world. 2025-12-01T00:00:00Z http://dspace.dtu.ac.in:8080/jspui/handle/repository/22679 Title: ROLE OF CUSTOMER EXPERIENCE IN SHAPING CUSTOMER BUYING BEHAVIOUR IN E-COMMERCE Authors: BHARDWAJ, SHIVAM Abstract: The intense growth of the e-commerce industry over the past few years has drastically transformed the way customers make their purchasing decisions and at the heart of the transformation is the customer experience which has become a critical factor for influencing the online buying behaviour of the customer study investigates the role of customer experience in shaping customer decision making process within the e-commerce industry focusing on how these elements such as website design, mobile responsiveness, customer support, and personalise experiences, impact the customer satisfaction, and loyalty This research identifies some of the key components of customer experience that is a decisive factor in customer behaviour, such as ease of navigation, speed of the transactions or connection with the brand, which is fostered by personalised recommendations by taking a little help from comprehensive literature's and case studies, this report demonstrates that companies investing in seamless and engaging customer experience are more likely to uplift positive buying behaviours, increase the conversion rates and sustain themselves in a competitive market. The findings of the study indicates that the businesses that focus more on user centric design, real time, support, and customer centric marketing strategies have higher chances to gain a competitive advantage in the e-commerce sector for the more as technology advances, future trends such as artificial intelligence voice based commerce, all these technology advancement will further define customer experience is making it increasingly important for business to adapt quickly. This report concludes with recommendations for e-commerce companies to enhance their CX through continuous feedback loops, personalization, and optimizing user journeys to create a more holistic and satisfying online shopping experience 2025-12-01T00:00:00Z http://dspace.dtu.ac.in:8080/jspui/handle/repository/22678 Title: EFFECTIVENESS OF CORPORATE SOCIAL RESPONSIBILITY (CSR) CAMPAIGNS IN BUILDING BRAND TRUST Authors: GUPTA, SHREYA; Singh, Archana (SUPERVISOR) Abstract: This research study, titled "Effectiveness of Corporate Social Responsibility (CSR) Campaigns in Building Brand Trust," explores the dynamic relationship between CSR activities and the formation of consumer trust in the Indian context. With increased consumer awareness and the growing demand for corporate accountability, companies are being evaluated not just for their product or service quality but for their societal contributions and ethical behaviour. This study aims to analyse how strategic CSR initiatives influence consumer perceptions, foster emotional engagement, and ultimately lead to the development of long-lasting brand trust. The report incorporates both conceptual frameworks and primary data to assess the psychological and emotional impact of CSR. The theoretical foundation includes Carroll’s Pyramid of CSR, Keller’s Brand Equity Model, Trust Theory, and Social Identity Theory, which together help dissect the mechanisms through which CSR activities impact consumer attitudes. The research also includes an analysis of primary data obtained through a hypothetical survey of 100 participants, providing insights into how various demographics interpret and respond to CSR campaigns. Key findings reveal that CSR initiatives perceived as honest, well-integrated, and aligned with the brand’s identity are significantly more effective in cultivating consumer trust. Sectors like fashion, FMCG, and wellness have been particularly successful in leveraging CSR to reinforce trust, especially when campaigns reflect consumer-centric values such as sustainability, ethical sourcing, and social equity. Brands that regularly participate in CSR activities and openly share these efforts through digital platforms are more likely to form strong emotional bonds with their customers. This report also presents practical recommendations for brand managers and policymakers on designing impactful CSR strategies. The study advocates a shift from viewing CSR as a peripheral or regulatory obligation to integrating it as a strategic function that drives brand equity and emotional resonance. In conclusion, the report establishes CSR as an indispensable component of modern brand architecture, essential for earning consumer trust and ensuring long-term brand loyalty. 2025-12-01T00:00:00Z http://dspace.dtu.ac.in:8080/jspui/handle/repository/22677 Title: ARTIFICIAL INTELLIGENCE: A GAME CHANGER IN DIGITAL MARKETING Authors: GUPTA, KANIKA Abstract: While there is significant interest in marketing applications of artificial intelligence (AI), widespread adoption remains limited. However, AI holds immense potential to revolutionize marketing practices. Therefore, research on AI in marketing is essential. By analyzing current applications, exploring potential future use cases, understanding implementation strategies, and identifying areas for improvement, you can develop a comprehensive perspective on the long-term impact of AI in marketing. AI offers both new approaches to value creation and distribution for customers as well as improvements to current marketing strategies. For example, Through the incorporation of AI, social media marketing and programmatic advertising can achieve a more unbiased and comprehensive understanding of customer behavior, along with enhanced understanding through data-driven forecasting, businesses are leveraging advanced marketing tools such as voice technology, biometrics, and conversational user interfaces. These cutting-edge innovations enhance the value for both brands and consumers by offering scalable experiences and in-depth knowledge. Key attributes of these tools include extreme personalization and cost-effectiveness. However, before fully implementing Artificial Intelligence in realm of marketing, various critical issues should be kept in mind, including the potential for malicious use, its impact on workforce dynamics, and the technological infrastructure itself. Given the structural shifts this entails— ranging from evolving skill requirements to changes in marketing strategies and brand focus—it is important to properly check the long-term implications that such a significant transformation. 2025-12-01T00:00:00Z