http://dspace.dtu.ac.in:8080/jspui/handle/123456789/16289 MBA Project Reports 2026-09-02T10:00:15Z http://dspace.dtu.ac.in:8080/jspui/handle/repository/23083 Title: A STUDY ON JOB SEEKERS PERCEPTION TOWARDS DIGITAL RECRUITMENT PROCESS Authors: KUMAR, HONEY; Seema (SUPERVISOR) Abstract: Every organization needs good people to succeed, and finding those people is what recruitment is all about. The HR team works hard to bring in the best candidates while keeping costs down and hiring times short. COVID-19 changed how we do everything—including how companies hire. People stopped going to offices, and businesses had to find new ways to recruit. They started using online interviews and virtual processes instead of meeting candidates in person. This shift raised questions. Would candidates trust an online process? Would it work as well as traditional hiring? This study looks at working professionals who experienced online recruitment during the pandemic to see what they really thought about it. The results were encouraging. Most candidates felt positive about online recruitment and trusted the system. This suggests companies could keep using these methods even after COVID-19 ends. 2026-06-01T00:00:00Z http://dspace.dtu.ac.in:8080/jspui/handle/repository/23082 Title: CANDIDATES ATTITUDE AND PERCEPTION REGARDING E-RECRUITMENT SYSTEM Authors: KUMAR, NAVNEET; Singh, Yashdeep (SUPERVISOR) Abstract: Recruitment iis ia ipart iof ithe iHuman iResource imanagement iof ian iorganisation iwhich iis iof imajor iimportance ias iit ihelps ian iorganisation iin ifinding isuitable icandidates ito iwork i towards ia icommon igoal. iThe iHR idepartments iof iorganisations icontinuously iwork itowards ioptimising icurrent irecruitment ipractices ito isource, iscreen iand ionboard ithe ibest ifits ifor i their iteams iwhile iattempting ito ireduce ithe icost, itime ito ihire iand iprovide iflexibility ito ithe icandidates ito iensure itheir iretention iwithin ithe iorganisation. The iCOVID ipandemic iis ihaving ia iconsiderable iinfluence ion ithe ibusiness isector iand ialso ioffices. iThe ieffect imight ibe iseen iin iseveral isectors, iventures, iand iemployment isettings. iCOVID-19 ihas iactually iled ito iconsiderable ichanges iin iour imodes iof icommunication, ithe iway iwe iwork, itransport, ias iwell ias iother ieveryday iactivities, ialong iwith ichanges iin ithe ibasic iprinciples iand ipractices iof istaff irecruiting. iIt ihas iforced ius ito iadapt ito iand iconcession iwith ithe isituation ithroughout. iWhatever ithe iconditions, ithe iglobe iand ialso iits iorganizations ineed ito icontinue ito ifunction. iBusinesses itoday iare ihectic icreating inovel imethods iof ihiring iwhile imaintaining isocial irange icriteria iin imind iin iorder ito iachieve itheir iorganisations' irecruitment iobjectives iwhile icontinuing ito iwork ias iusual. i As ia iconsequence iof ithe icrisis, iorganisations iadopted ian ionline-recruitment iprocess ifor icontinuing iwith itheir irecruitment ipractices iand iintegrating iit iwith ithe iwork-from-home imodel iof ithe iorganisation. iEven ithough iit iwas ithe ineed iof ithe ihour, iit iis iimportant ifor icandidates ito ihave ifaith iin ithe inew iprocess isince iit iaffects itheir ipossibility iof iselection iin their idream iorganisations. iThus ithis istudy iis itargeted iat ithe iworking iprofessionals iwho ihave iundergone ithe iprocess iof ionline irecruitment iand ito iunderstand itheir iperspective i towards ithe isuccessful iadministration iof ionline ipractices ito ianalyse itheir iskill, iknowledge iand ifitment iin ithe iorganisation. With ithe ihelp iof ithis istudy, iwe ifound ithat ithere iis ia igeneral ipositive ioutlook iof icandidates i towards ithe ionline-recruitment iprocess iand ithey ihave iconfidence iin ithe isame. iOwing ito i this, iit ican ibe ithought iof ias ia iprocess iwhich ican ibe iadopted iby ithe iorganisations ieven iafter ithe ipandemic iends. 2026-06-01T00:00:00Z http://dspace.dtu.ac.in:8080/jspui/handle/repository/23081 Title: INFLUENCE OF ADVERTISEMENT ON BUYING BEHAVIOUR OF YOUNGSTERS IN DELHI NCR Authors: PRASHER, SHIVAM; Beniwal, Mohit (SUPERVISOR) Abstract: This project studies how the modern ads affect the buying behaviour of teenagers (mostly 16 and 25 years old) living in Delhi/NCR, based on a primary survey of 166 respondents. Using a descriptive research design, it looks at how advertising affects ad recall, brand perception, and what pushes young people to switch brands. The key finding from my analysis was that social media platforms capture the most attention among people, at around 67%, while more conventional channels like TV and print lag far behind. The analysis also revealed that for the majority of people, around 86%, the ads running currently are either unrealistic or exaggerated, which does not sit well with them. At the same time, creative or artistic ads did help around 68% in changing people's perception of a particular brand. The research highlights that perceived product quality is what drives long term loyalty (82.5%), rather than celebrity endorsements, which failed to sway the purchase intent of nearly 47.6% of people. The study also concludes that the impact of a single ad in this fast-paced environment lasts only a few hours for around 36% of youth. Therefore, there is a clear direction for marketing managers using this project, just go away from being too loud or flashy advertising towards the more consistent, honest, ads. Because if the brands focus on being really honest in their marketing and helping people to actually understand what the product really is they can then build the lasting relationships with today's young, techy consumers. 2022-06-01T00:00:00Z http://dspace.dtu.ac.in:8080/jspui/handle/repository/23080 Title: CHAOTIC SYSTEM BASED MODELLING OF TRI-ECHELON SUPPLY CHAIN AND ITS SYNCHRONIZATION Authors: SUNEJA, KRITI; Agrawal, Saurabh (supervisor) Abstract: This study presents a comprehensive mathematical model of a tri-echelon supply chain system, aimed at understanding and mitigating the bullwhip effect—a well-known phenomenon in supply chain management where small fluctuations in consumer demand lead to increasingly larger variances in orders placed upstream in the supply chain. The model incorporates exponential non-linearity to accurately capture the real-world behaviour of demand variability amplification. Unlike traditional linear models, the introduction of non-linear components allows for a more realistic representation of supply chain dynamics, especially under conditions of uncertainty and varying lead times. This non-linearity serves to simulate the compounding nature of demand signals as they propagate from the retailer to the wholesaler and finally to the manufacturer. To validate the effectiveness and robustness of the proposed model, a thorough numerical analysis has been carried out. This includes sensitivity analyses with respect to key system parameters, such as lead time, ordering policies, and inventory adjustment rates. The results demonstrate that the model not only replicates the bullwhip effect under conventional assumptions but also reveals insights into how specific factors contribute to or mitigate the effect. These findings provide a solid foundation for developing advanced control mechanisms aimed at synchronizing supply chain operations. In addition to the mathematical formulation and analysis, an adaptive control synchronization scheme has been designed to ensure coordinated behavior across the three echelons of the supply chain. This scheme leverages real-time system feedback to adjust control parameters dynamically, enabling the system to respond efficiently to external disturbances and internal fluctuations. The adaptive nature of the controller makes it suitable for practical deployment, where system parameters may not be precisely known or may change over time due to market conditions. To further substantiate the theoretical developments, extensive computer simulations have been conducted. These simulations illustrate the dynamic behavior of the supply chain model under various scenarios and confirm the correctness, stability, and robustness of the proposed control scheme. The outcomes highlight the potential of the model as a valuable tool for both academic research and industrial application in optimizing supply chain performance and mitigating the adverse effects of demand variability. 2026-06-01T00:00:00Z