Theses and dissertations of students http://dspace.dtu.ac.in:8080/jspui/handle/repository/16859 2026-04-28T04:04:42Z 2026-04-28T04:04:42Z KUMAR, PULKIT http://dspace.dtu.ac.in:8080/jspui/handle/repository/22629 2026-01-29T05:35:05Z 2025-12-01T00:00:00Z

Title: WEALTH MANAGEMENT PRACTICES BY KOTAK WEALTH MANAGEMENT Authors: KUMAR, PULKIT Abstract: This project report explores the current practices and challenges in wealth management, with a specific focus on Kotak Wealth Management. The study aims to identify effective strategies for wealth creation and preservation, and to provide recommendations for improving wealth management services in the Indian context. Through a mixed-methods approach, combining qualitative and quantitative data, the report analyzes Kotak Wealth Management's comprehensive suite of services, including investment management, financial planning, tax optimization, estate planning, and risk management. Key findings highlight the importance of personalized financial planning, diversified investment portfolios, and effective risk management. The report also emphasizes the need for technological integration to enhance client engagement and streamline wealth management processes. Recommendations include leveraging digital platforms, expanding alternative investment options, and strengthening estate planning services to meet the evolving needs of high-net-worth individuals in India. By addressing these findings and recommendations, Kotak Wealth Management can enhance its market position and capitalize on emerging trends in the Indian wealth management sector.

2025-12-01T00:00:00Z DWIVEDI, VANSHIKA http://dspace.dtu.ac.in:8080/jspui/handle/repository/22619 2026-01-20T04:42:13Z 2025-12-01T00:00:00Z

Title: A STUDY ON THE IMPACT OF ELECTRONIC BANKING SERVICES WITH SPECIAL REFERENCE TO THE INDIAN BANKING SECTOR Authors: DWIVEDI, VANSHIKA Abstract: E-Banking has evolved into a cornerstone of modern banking and finance, especially in the Indian context where the digital revolution is being propelled by both government initiatives and private sector innovation. With the rapid proliferation of digital infrastructure, widespread internet access, mobile phone usage, and fintech adoption, the banking sector is undergoing a transformative shift. India has become one of the leading adopters of digital payments globally, thanks to platforms like UPI (Unified Payments Interface), which recorded over 13.5 billion transactions in March 2024 alone, as per the National Payments Corporation of India (NPCI). Digital banking no longer serves as an optional convenience but has transitioned into a fundamental service expectation among banking customers. E-banking services today encompass not only traditional offerings like ATMs, Internet and Mobile banking, but also UPI, digital wallets, contactless payments, and AI-driven customer service tools. The shift towards a cashless economy, supported by government programs such as Digital India and RBI's Central Bank Digital Currency (CBDC) pilot, reflects this paradigm shift. This research utilizes descriptive methodology and primary data collected via structured online questionnaires from a diverse sample of 54 respondents primarily from Delhi NCR, covering a wide demographic spectrum. This report presents a detailed statistical analysis of survey data on digital banking adoption in India, aligned with the following research objectives: 1. Identify key drivers of digital banking adoption and growth. 2. Analyze factors influencing e-banking upliftment (e.g., service quality, demographics). 3. Evaluate current e-banking services (ATM, mobile banking, fund transfers). 4. Assess the impact of emerging payment systems (e.g., UPI Lite) on engagement. vi Methodology: • Regression Analysis: Predictors of overall satisfaction and adoption. • ANOVA: Differences in satisfaction across income/age groups. • Chi-Square Tests: Relationships between demographics and usage patterns. • Z-Tests: Adoption rates between user segments. Findings from the study contribute to understanding the broader implications of E- banking on India’s financial ecosystem and indicate high satisfaction and usability levels among digitally engaged banking customers.

2025-12-01T00:00:00Z MISHRA, SUDHANSHU http://dspace.dtu.ac.in:8080/jspui/handle/repository/22614 2026-01-19T04:53:43Z 2025-12-01T00:00:00Z

Title: BUSINESS ANALYTICS FOR OPTIMIZING DRONE DELIVERY BASED ON DEMAND PATTERNS Authors: MISHRA, SUDHANSHU Abstract: The transformation of India's logistics ecosystem through drone-powered delivery represents a paradigm shift in addressing traditional transportation constraints and market accessibility challenges. This research investigates the application of advanced business analytics to optimize drone delivery networks by analyzing demand patterns across India's diverse geographical and socio-economic landscape. India's drone delivery sector has witnessed unprecedented growth, particularly in healthcare and parcel logistics, with companies developing distinct operational strategies. While some focus on direct hub-to-hub connectivity models, others construct comprehensive infrastructure solutions featuring automated drone hubs functioning as aerial distribution centers, complemented by ground-based last-mile networks. This hybrid approach demonstrates particular promise for cost reduction in quick commerce operations. The study employs regression modeling and machine learning techniques to analyze delivery patterns across India's urban hierarchy, examining parcel volumes, customer segmentation, and demographic trends. The methodology integrates geospatial analysis, demand forecasting, clustering algorithms, and optimization models to understand demand variability across tiered markets, incorporating urban population changes, income classifications, and purchasing behaviors. Key findings reveal significant potential for addressing urban congestion while bridging connectivity gaps between metropolitan centers and developing Tier 2 and Tier 3 markets. The infrastructure-enabled model achieves 80-85% cost reduction compared to traditional delivery, with operational expenses declining from ₹45-60 per km per kg to ₹3-8 per km per kg through analytics-driven optimization. The research quantifies societal benefits including reduced traffic congestion, improved rural accessibility, and environmental sustainability through carbon footprint reduction. Market analysis indicates substantial commercial viability, with the Indian drone delivery market projected to grow from ₹265 crore in 2024 to ₹860 crore by 2030, representing 21.7% CAGR, driven by healthcare delivery (22.8% CAGR) and e-commerce applications (21.4% CAGR). This study provides actionable frameworks for optimizing drone delivery through predictive analytics and data-driven decision-making, supporting evidence-based strategic planning for scaling infrastructure while maintaining cost-effectiveness across India's varied landscape, ultimately contributing to logistics modernization and digital transformation objectives.

2025-12-01T00:00:00Z VERMA, NAMAN KUMAR http://dspace.dtu.ac.in:8080/jspui/handle/repository/22588 2026-01-15T04:21:57Z 2025-12-01T00:00:00Z

Title: STRATEGIC IMPLICATION OF AI ADOPTION IN ENHANCING CUSTOMER EXPERIENCE Authors: VERMA, NAMAN KUMAR Abstract: The strategic ramifications of using artificial intelligence (AI) to improve customer experience (CX) across industries are examined in this study. Businesses are using AI technologies like chatbots, recommendation engines, voice assistants, and predictive analytics more and more as digital transformation picks up speed in order to satisfy customers' growing demands for ease, customisation, and round-the-clock support. The study examines how AI is changing customer experience (CX), emphasizing both the advantages and disadvantages it brings, such as privacy issues, ethical dilemmas, and the possibility of depersonalization. The report uses a mixed-method approach, integrating primary data gathered through surveys, real-world case studies, and a review of the literature. It looks at how public opinions are changing, how psychographics affect the adoption of AI, and how AI is used in important CX touchpoints like social media, voice, and chat. One-way ANOVA and other statistical studies show no discernible change in overall happiness based only on prior exposure to AI, indicating that implementation quality and customer needs alignment are more directly related to the usefulness of AI in CX. Results point to the necessity of a hybrid approach that strikes a balance between automation and human empathy as well as open, moral AI procedures. In addition to outlining wider ramifications for companies, legislators, and technologists, the report ends with strategic advice for organizations. When carefully included, AI has the capacity to revolutionize consumer satisfaction, trust, and loyalty.

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