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Browsing by Subject PURCHASE INTENTION
Showing results 1 to 12 of 12
| Preview | Issue Date | Title | Author(s) |
| 2023-11 | EFFECTIVENESS OF DIGITAL MARKETING STRATEGIES IN ENHANCING BRAND AWARENESS AND PURCHASE INTENTION OF GUCCI AMONG LUXURY FASHION CONSUMERS. | KAPOOR, DITI |
| 2024-11 | EXAMINING THE FACTORS INFLUENCING PURCHASE INTENTION OF HEALTHY FOODS-A STUDY OF SOCIAL MEDIA INFLUENCERS | SINGH, SNEHA |
| 2026-08 | HYPER-PERSONALIZATION FATIGUE: WHEN AI-DRIVEN MARKETING BECOMES INTRUSIVE | KUMAR, YATHARTH; Agrawal, Saurabh (supervisor) |
| 2024-09 | IMPACT OF GREEN MARKETING ON GREEN PRODUCTS PURCHASE INTENTION IN INDIA | RAWAT, VEENA |
| 2026-09 | IMPACT OF INFLUENCER MARKETING ON PURCHASE INTENTION WITH SPECIFIC REFERENCE TO HEALTH AND BEAUTY PRODUCTS | VASHISTHA, MEENAKSHI; Singh, Yashdeep (SUPERVISOR) |
| 2026-06 | IMPACT OF INSTAGRAM REELS ON BRAND AWARENESS, CONSUMER ENGAGEMENT, AND PURCHASE INTENTION: A STUDY OF CONSUMERS IN INDIA | SINGH, ABHISHEK; Jain, Apoorva (SUPERVISOR) |
| 2024-12 | IMPACT OF SUPERSTITION BELIEFS ON PURCHASE INTENTION OF INDIAN CONSUMERS | BHARATI, ARUN PRATAP SINGH |
| 2023-11 | INFLUENCE OF ONLINE CUSTOMER EXPERIENCE ON PURCHASE INTENTION: A STUDY ON TRAVEL PORTALS | KAUSHAL, VAISHALI |
| 2019-09 | ONLINE CONSUMER ENGAGEMENT AND PURCHASE INTENTION: A STUDY ON INDIAN FMCG SECTOR | TIRUWA, ANURAG |
| 2017-05 | STUDY OF CUSTOMER ATTITUDE AND PERCEPTION ON SHOPPING WITH AMAZON INDIA LTD. | MAINI, KAMAL |
| 2024-11 | A STUDY ON INFLUENCE OF ONLINE FOOD BLOGGERS ON PURCHASE INTENTION OF CONSUMERS | NAIK, PREETI |
| 2026-08 | A STUDY ON THE IMPACT OF PERCEIVED AUTHENTICITY AND TRUST ON PURCHASE INTENTION- INFLUENCER-OWNED BRANDS VS CORPORATE BRANDS | SHARMA, ASHISH; Gupta, Shelly (SUPERVISOR) |
